麻豆传媒

Biography

Cassidy began working with Towson University in 2015 as a graphic design assistant while a student. In 2016, she transitioned to a professional team member. In her role, Cassidy is responsible for the graphic design of print and digital marketing collateral for the Division of Strategic Partnerships & Applied Research, its multiple units, and initiatives supported by BTU鈥擯artnerships at Work for Greater Baltimore. This work includes social media graphics, brochures, booklets, programs, infographics, and awards. Cassidy is also responsible for conference branding for the Coalition of Urban and Metropolitan Universities as well as marketing materials.

Cassidy also supports email marketing efforts. She creates customized HTML templates, and develops, troubleshoots, and updates HTML for testing and sending of email campaigns in MailChimp and Salesforce.

Additionally, Cassidy supports website and blog development. Using WordPress and Modern Campus CMS, TU鈥檚 content management system, she updates imagery and content to create dynamic webpages and blog posts that help to effectively market and tell our story.

Education

Cassidy holds a B.F.A. with a concentration in graphic design from Towson University.

Personal

Outside of the office, Cassidy enjoys painting, drawing, and gaming. She also enjoys travelling and exploring new cities, where she likes to find unique and interesting museums. She hopes to begin international travel in the near future.

Fun Fact

What are two apps she can鈥檛 live without? Maps and Instagram